Gaining over 20 years of corporate management and communications experience, in 2017, Carey Rose left the box and created her New Mexico-based business, RoseBrand Consultation Services. She partners with content creators, non-profits, small businesses, independent brand owners, and entrepreneurs who often feel that brand marketing, training, and analytical support are not feasible in their budgets.

In 2022 her passion for supporting the foundations of a sustainable film and media industry inspired her to focus a critical portion of her consultation work on independent, local content creators. The Albuquerque Film and Media Incubator is the space she developed to provide the missing components of systemic support to the community.