CALLING

The latest in a series of campaigns produced by the creative team at Gramafilm, Calling, celebrates the woman behind CHRISTIANAHJONES, Tianah Hodding and her iconic shades - the tiniest sunglasses worn by the biggest stars.

Despite the A-list fanbase (Beyonce, Billie Eilish, Lizzo, Milly Bobby Brown) the brand was self-launched on Depop in 2017 and is still run solely by fashion entrepreneur Tianah. 

Her amazing story captured the attention of the team at Gramafilm, and having founded Gramafilm Magazine to spotlight community heroes and trailblazing creatives just Tianah, Calling was born.

Pulling on inspiration from the 1980 photo series Subway and Carl Jung’s teachings of the ‘ego death’, the campaign invites the audience to view the world through a different lens, opening up endless possibilities, in contradiction to the idea of seeing through rose-tinted glasses.