Built Different

Influenced by an online business guru, a young man's attempts to woo a potential client end in disaster.

  • William North
  • William North
  • William North
  • Milan Ogier
    Key Cast
  • Lucia Kang
    Key Cast
  • Gregory Affonso
    Key Cast
  • Daniele Verducci
    Key Cast
  • Max Burgoyne-Moore
  • Max Burgoyne-Moore
  • Project Type:
  • Runtime:
    16 minutes 42 seconds
  • Completion Date:
    May 1, 2023
  • Production Budget:
    1,000 USD
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - William North

William North is a filmmaker originally from Sheffield now residing in London. He draws most inspiration from his own life, tracking the way social shifts impact the minutiae of everyday activities.

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Director Statement

I was inspired to make this film based on a number of factors. First of all, in my work in advertising I have met many Tims (the main character) at times, when I used to drink, I have probably been a bit like Tim myself.

The second factor was the constant bombardment of financial tips, side hustle ideas, alpha male pseudo-nonsense I get on social media. These types of pages all follow a similar formula and a thought process that isn’t based on any actual real world experience from what I can tell.

I wanted to see what would happen if you placed someone who followed these hustle pages, kind of an Andrew Tate follower type, and placed them in a situation with an actual businessman. More of a local businessman as opposed to a billionaire (another instance of oversight on these pages is that the only 2 modes are broke or billionaire) as these are the type I’m more familiar with and operate in the real world. To that end, I kind of envisioned it as tradition meeting and clashing with something that thinks it represents traditional values but actually represents something more sinister borne from isolation more than anything else.