Built Different
Influenced by an online business guru, a young man's attempts to woo a potential client end in disaster.
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William NorthDirector
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William NorthWriter
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William NorthProducer
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Milan OgierKey Cast"Tim"
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Lucia KangKey Cast"Simone"
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Gregory AffonsoKey Cast"UpgradedLifestyle"
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Daniele VerducciKey Cast"Chaz"
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Max Burgoyne-MooreCinematographer
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Max Burgoyne-MooreEditor
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Project Type:Short
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Runtime:16 minutes 42 seconds
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Completion Date:May 1, 2023
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Production Budget:1,000 USD
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Country of Origin:United Kingdom
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Country of Filming:United Kingdom
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Language:English
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Shooting Format:Digital
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:Yes
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Student Project:No
William North is a filmmaker originally from Sheffield now residing in London. He draws most inspiration from his own life, tracking the way social shifts impact the minutiae of everyday activities.
I was inspired to make this film based on a number of factors. First of all, in my work in advertising I have met many Tims (the main character) at times, when I used to drink, I have probably been a bit like Tim myself.
The second factor was the constant bombardment of financial tips, side hustle ideas, alpha male pseudo-nonsense I get on social media. These types of pages all follow a similar formula and a thought process that isn’t based on any actual real world experience from what I can tell.
I wanted to see what would happen if you placed someone who followed these hustle pages, kind of an Andrew Tate follower type, and placed them in a situation with an actual businessman. More of a local businessman as opposed to a billionaire (another instance of oversight on these pages is that the only 2 modes are broke or billionaire) as these are the type I’m more familiar with and operate in the real world. To that end, I kind of envisioned it as tradition meeting and clashing with something that thinks it represents traditional values but actually represents something more sinister borne from isolation more than anything else.