Breathe

This project aims to raise awareness on taking a moment to slow down in a rushed life targeting young Saudi adults. The topic is crucial because nowadays speed has become the norm. People are obsessed with being productive, they spend their days rushing towards a destination and forget about the present. Resulting in health problems such as anxiety, depression and chronic stress. The goal of this project is to call for slowness in the pursuit of a better quality of life hence the title “Breathe”, because by taking a moment to breathe deeply the body is able to relax thus, slow down. The video presents sound as a tool to achieve slowness. Seeing as the body is made of 70% water and sound travels well through it. Thus, it’s effective in calming the body and mind. The outcome of this project is a PSA. It’s the most efficient tool for raising awareness on an issue and delivering a message in a limited time space.