Private Project

Born I | In This Moment

  • Robby Dugan
    Director
    Lucid Dreams
  • Jenn Garcia
    Producer
    Pozole, Madwoman's Game
  • Josh Horton
    Key Cast
    "Josh "
    Daybreak, Army of the Dead, Better Call Saul
  • Project Type:
    Music Video
  • Runtime:
    3 minutes 56 seconds
  • Completion Date:
    March 30, 2021
  • Country of Filming:
    United States
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Robby Dugan

Robby Dugan is an award-winning director and editor based out of Albuquerque, New Mexico. He has created dozens of short films, music videos, and commercials with his beloved team of collaborators in and out of New Mexico. His short film, Matter of Black, was picked up for distribution by Seed & Spark in 2018 and went viral on TikTok four years after it was filmed. For Robby, filmmaking is a resource to seek betterment, do more and live life with a desire to understand and truthfully showcase individual human experiences.

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Director Statement

In July of 2020, I was approached to pitch a concept for one of the tracks on Born I’s new album “In This Moment”. I was familiar with and a fan of Born I’s previous work, specifically the music video for “Blue”, which some dear friends of mine created back in 2016. I really resonate with personal storytelling in music and when I first heard “In This Moment” on the album’s tracklist, I latched on fully.
This song really caught me at a point in my life where I needed to hear its message. The actor, Josh Horton , had a similar reaction when I approached him early on to be a part of it. He not only acted in this but gave himself fully to the process and joined me as a story collaborator when I was writing these vignettes. Writing this film was a reprieve from feeling trapped in a cycle of worrying over things out of my control and repeatedly beating myself up for not doing enough to fix everything and everyone around me. In reality, I needed and need to work on taking care of myself. Making this film sparked a personal journey of meditation, mindfulness, and just simply being kinder to ME. I’m not perfect - never will be. I’ve repeatedly failed at all the actions listed in the former sentence but this journey has begun. If nothing else, when I revisit this piece, I will be reminded of what values I hold dear in this life.
The thing about deeply personal and honest work is that it tends to rub off on the open hearts who take it in. I know how true this song is to Born I. It feels to me like a testimony of turmoil transforming into clarity - and that’s what I wanted to at least try and convey. I’m honored that I was given the freedom to bring my own interpretation to it. I love that this film lives as a companion piece to this beautiful album and song. Much love and gratitude to the @bornimusic family and to my beloved collaborators who played in the mud and berries with me on this one.