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Bonjela

As a part of the brands re-brand and new modern look, we were asked to come up with a contemporary animation style to showcase their product to the audience.

  • Corinne Ladeinde
    Director
  • Dave Mygind
    Writer
  • Lyndarn Harrison
    Writer
  • Milana Karaica
    Producer
  • Project Type:
    Animation, Web / New Media
  • Runtime:
    30 seconds
  • Completion Date:
    September 26, 2019
  • Production Budget:
    40,000 GBP
  • Country of Origin:
    United Kingdom
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Corinne Ladeinde

Corinne is an award winning animation director with a passion for storytelling, design, animation and illustration. After working as a lead compositor on projects such as The Snowman and the Snowdog and We're going on a Bear Hunt! for Channel 4, Corinne further pursued her directing ambitions and has since directed a range of commercials and online films for clients such as Dove, Bach and Liz Earle.

Inspired by human emotions she explores them through quirky and sometimes surreal, visual metaphors; experimenting with a variety of animation styles and techniques to develop a range of different looks and textures to achieve a sophisticated, tactile feel.

Corinne's Short film ERNESTO was a hit with children and parents alike around the world, winning best film audience award at the Oberhausen Children's Festival, silver at the British Animation Awards (Audience Choice) and best music and sound design at ANIMA MUNDI Festival.

In her spare time Corinne enjoys reading, cooking, martial arts and documenting her pareidolia experiences.

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Director Statement

I’ve always had a passion for storytelling and drawing. From a young age I was mesmerized by classic Disney feature lengths and at the age of 6 I wanted to be an animator. After graduating from university I worked as a runner briefly before completing my masters at the NFTS. Returning to the industry as a director of course was a challenge, especially as a female director of mixed heritage. I feel we are far and few between but can offer a unique and different viewpoint because of this. After winning my first commercial pitch last year I went on to win another shortly after with a new found confidence. I’m determined to keep pushing to open up new opportunities and look forward to exciting new projects in the future.