Bitter Pill

Shot completely on a doorbell cam, "Bitter Pill" is a snapshot of the anxiety of the times. For the past six years, the country has suffered at the hands of a malignant narcissist to then be followed by a pandemic. The song "Bitter Pill" is about all my current anxieties and the video encompasses this while encroaching on everyone's last bit of refuge, their homes. The video was shot March 2021, before vaccines so we were trying to be as safe as possible.
The concept behind the song "Bitter Pill" is that the song itself is about anxiety while the structure of the song mimics a panic attack. The music video is furthering this idea.

  • Camron Rushin
    Author
  • Camron Rushin
    Name of Band or Artist
  • Todd Pruner
    Name of Band or Artist
  • Jon Merz
    Name of Band or Artist
  • The Best Around
    Band
  • Camron Rushin
    Director
  • Project Type:
    Music Video
  • Genres:
    music video, horror, psychological thriller, experimental, indie rock
  • Runtime:
    2 minutes 59 seconds
  • Completion Date:
    September 1, 2021
  • Production Budget:
    200 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Doorbell camera
  • Aspect Ratio:
    3:4
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
Director Biography - Camron Rushin

Camron Rushin is the lead singer/ songwriter for the DIY indie band, The Best Around. In order to keep the band's DIY-aesthetic, he has taken it upon himself to also write, direct and film in all the band's music videos. Rushin has been working on his own and his friend's music/media projects for the past 20 years.

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Director Statement

I wanted to do something I'd never seen before and make it as creepy and weird as possible on a shoestring budget and timeline.