Private Project

Beedy - 7 and 1/2

The music video of Brooklyn based artist Beedy for “7 and 1/2”, third single for his latest album “Neon Hues”. The song is a collaboration with multi platinum producer Teddy Walton (Kendrick Lamar ”Love”, GoldLink “Crew”).
The video, directed by SXSW award-winning Marco Rosella is an unusual take to the classic hip-hop videos of the 90s and to the mystery of online dating.
It follows an old school anchorman (played by Joseph Rose) interviewing an upset Beedy in his fancy house, while a mysterious contortionist (Anna Vladi) is listening to his song somewhere else. A flashback shows Beedy walking on the streets of Brooklyn as in a classic MTV-era clip: this video-inside-the-video has been filmed in the Bed-Stuy neighborhood with a vintage Hi-8 camera mounted a special modern rig.

  • Marco Rosella
  • Filipe Zapelini
  • Lucas Moesch
  • Joseph Rose
    Key Cast
  • Anna Vladi
    Key Cast
  • Pedro Sampaio
    Key Cast
    "DJ P"
  • Project Type:
    Music Video
  • Runtime:
    5 minutes 8 seconds
  • Completion Date:
    April 15, 2019
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
    Blackmagic Ursa Mini, Sony Hi-8
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Marco Rosella

Marco Rosella is Italian designer, animator and director based in New York.
During his career he won more than 20 awards including two SXSW Awards and many honorees between Webby, Cannes Lion, Clio and FWA for team and personal projects. He likes to link the unrelated.

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Director Statement

“I wanted to extend the meaning of 7 and 1/2 lyrics with a storyline on top of it, in the same way that a video interview has on top one or more B-rolls.”