Private Project

Beauty Standards

A horror anthology short from the surreal memories of four women identifying artists of color. Set in a QVC-style world of commercialism, this experimental film explores the damaging and devastating effects of Eurocentric beauty standards

  • Toni-Marie Gallardo
    Director
    "Full Movie Here"
  • Rosalee Bernabe
    Director
    Jalan-Jalan
  • Seo Yun Son
    Director
  • Joi Purvy
    Director
  • Toni-Marie Gallardo
    Writer
  • Rosalee Bernabe
    Writer
  • Seo Yun Son
    Writer
  • Joi Purvy
    Writer
  • Toni-Marie Gallardo
    Producer
  • Becca Park
    Producer
    Speak Easy, B
  • Brandy Eggermann
    Producer
    Tits
  • Project Type:
    Experimental, Short
  • Genres:
    Experimental, Horror
  • Runtime:
    7 minutes 3 seconds
  • Completion Date:
    November 11, 2019
  • Production Budget:
    2,500 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Mini DV Tape
  • Aspect Ratio:
    4:3
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
Director Biography - Toni-Marie Gallardo, Rosalee Bernabe, Seo Yun Son, Joi Purvy

ROSALEE BERNABE // is a multidisciplinary artist from Whittier, CA. Her work is invested in Filipinx + Mexican diasporic narratives with an emphasis on legacies of Spanish colonial trauma, family history and archiving, and re-performances of labor spanning the mediums of photography, book-making, sculpture, textile, and installation. She lives and works in Los Angeles and New York.

SEO YUN SON // artist, educator, and organizer living in los angeles, california. as an undocumented immigrant, her practice examines the politics of constructing one’s identity by remapping territory and citizenship as well as the circulation and progression of one’s personal memory and history.

JOI PURVY // is a Los Angeles based artist without a hometown. She's the bassist and sings in the band Crow Baby, and spends a lot of her time dabbling in different mediums of art, including embroidery and ceramics. Film being the newest. She's working hard at getting over her insecurities about making art so she can continue creating and making music because it's what she loves and is passionate about.

TONI-MARIE GALLARDO // Los Angeles chicanx creative, focused on dreamy representations of a queer brown reality. Her experience as a writer, art director and producer began after graduating from NYU Tisch School of the Arts with a degree in Drama.

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Director Statement

In an act of resistance to the gatekeeping of the film industry, the film features the directorial debut of 4 first time, woman of color filmmakers.

Created by Toni-Marie Gallardo with vignettes written & directed by Joi Purvy, Seo Yun Son, Rosalee Bernabe, Toni-Marie Gallardo

Production was committed to creating a safe working environment for collaborators of color, queer collaborators, and non-binary collaborators. Only 7% of our crew identifies as a cis man, and only 7% of the crew is white.