An Enlightened Mind

Film director, artistic director and cultural manager, an active promoter of classical knowledge. CSR manager with attention to art, psychophysical well-being, ecological transition and training, Felicia Cigorescu is also the creator of the Beautiful Business® method, according to which companies and public pursue a cultural responsibility dedicated to producing well-being but also knowledge , valuing man through art and work seen as a single thing: the matrix of the search for the meaning of life and spiritual elevation, through the values ​​of Humanism in the culture of beauty.
Felicias is also the founder and artistic director of CitArts, the arts festival that brings art to Italian cities to enhance their cultural prestige; she was the artistic director of VIOFF, the Vicenza Oro off-trade fair (IEG Italian Exhibition Group), which saw the creation of international exhibitions and events; curator of exhibitions and installations in cities of art, in collaboration with public bodies and companies; creator of the "Open Game" project of "Cambio Gioco" in collaboration with Ser.D, ULSS 6 and Veneto, to raise awareness of gambling addiction through theatrical language.
She is the founder of Prysma Production, a creative pseudonym for advertising productions created together with masters of photography, directors, writers, graphic designers and artists: a team of emotional narrators with whom, for over ten years, she has been responsible for the genesis and development of emotional advertising narratives and cultural events for major international brands, such as SNAM Group, Mercedes-Benz and many others.