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Aavrutti – Naya Zamana

#Aavrutti, the young lyrical marksmen from Mumbai embark on their debut album journey with “Naya Zamana.” Literally translated it means 'the new wave' and marks the sonic arrival of Aavrutti in the burgeoning Indian Hip-Hop sphere.

  • Joel D'souza
  • Joel D'souza
  • Project Type:
    Music Video
  • Runtime:
    4 minutes 9 seconds
  • Completion Date:
    December 23, 2020
  • Country of Origin:
  • Country of Filming:
  • Language:
    Hindi, Panjabi
  • Shooting Format:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Joel D'souza

Hailing from the streets of Mumbai, Filmmaker and multi-genre DJ, Joel D’souza (aka JD) has established himself as one of the leading Music Video Directors to emerge from the the burgeoning Indian music industry. Having started his career with DIVINE’s breakthrough Hindi debut in ‘Yeh Mera Bombay’ which went on to win Music Video of Year from Rolling Stone India in 2014, JD really announced himself through his work on ‘Mere Gully Mein’ the hit track from DIVINE and Neazy which went onto inspire a Bollywood Film and an entire cultural movement from Mumbai. Having followed it up with videos for ‘Farak’, ‘Teesri Manzil’ and ‘Junoon’, Joel joined in his colleague and friend DIVINE on his entrepreneurial venture Gully Gang Entertainment to lead Content & Production division of the company in early 2019. The past two years have seen him level up his creative skills and output, delivering ground breaking films for many-a-track released through Gully Gang, including ‘Kohinoor’, ‘Gully Gang Cypher’, ‘Nahi Pata’ with the last three months of 2020 seeing the 28-year-old film-maker deliver perhaps his best work yet, in ‘Error 404’ & ‘Naya Zamana’ (for Aavrutti) and ‘Mirchi’ (for DIVINE). It’s safe to say that JD has played a crucial role in pushing the Hip-Hop movement in India through his visual storytelling and is now actively working towards helping break new artists in the industry using his skillset and experiece.

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