Private Project

ASHES & STRAWBERRIES

Director Gabriella Nikolić, aged 55, is returning to her hometown of Belgrade after she and her family emigrated to Toronto in 1991 following the fall of former Yugoslavia. Her return is sparked by a chance discovery made by her parents, who found a wooden box filled with photographs hidden beneath the tiles in their apartment. The box contains a secret that sheds light on the tragic loss and painful destiny of Gabriella's grandmother, who was the only survivor of the Holocaust from a large Sephardic family.

Gabriella finds the box a source of her catharsis as she discovers why her grandmother hid it and kept silent about the war and pre-war times. This discovery inspired Gabriella to become a family archaeologist, searching for missing pieces and shedding light on the hidden past through intimate conversations with her aunt Sonia and father Dragan, who were born just before the war. The old photos are arranged, filled with laughter and happiness from family vacations, and intertwined with pre-war archive videos that fill the gaps in memory and create a transformed image of life. The "silent antagonist" is a building that was constructed for the International Fair in 1937, around the same time as the director's father and aunt were born. However, during the German occupation in 1941, the fairground in Belgrade was transformed into a concentration camp where Jews, Serbs, and Roma were imprisoned. Unfortunately, more than 16,000 people, including fifty-two members of Gabriella's family, disappeared without a trace.

Gabriella is going through her findings from the present and the past. Her discoveries inspire her to investigate different archives and consider other possible outcomes for her family members. Home videos from the pre-World War II era will transform the stories of their lives into something that is taking place in the present. Gabriella feels like she is on a pilgrimage while telling the story of relatives who perished during the Holocaust.

  • Gabriella Nikolic
    Director
  • Gabriella Mikolic
    Writer
  • Milos Ljubomirovic
    Producer
  • Gabriella Nikolic
    Key Cast
    "Daughter"
  • Dragan Nikolic
    Key Cast
    "Father"
  • Sonia Demajo
    Key Cast
    "Aunt"
  • Laura Cortez
    Key Cast
    "Niece"
  • Old Fair Watchtower
    Key Cast
    "Antagonist"
  • Nemanja Vojinovic
    Director of Photography
    Bottlemen
  • Dragan Von Petrovic
    Editor
    Dragan Wende, Naked Island
  • Arsenije Jovanovic
    Composer
    Tree of Life by Terence Malik
  • Milos Ljubomirovic
    Producer
    North Pole
  • Project Title (Original Language):
    JAGODE I PEPEO
  • Project Type:
    Animation, Documentary, Experimental, Feature
  • Runtime:
    1 hour 30 minutes
  • Completion Date:
    February 2, 2026
  • Production Budget:
    381,790 USD
  • Country of Origin:
    Serbia
  • Country of Filming:
    Bosnia and Herzegovina, Canada, Croatia, Serbia
  • Language:
    English, Other, Serbian
  • Shooting Format:
    Digital
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No

  • Germany
Director Biography - Gabriella Nikolic

Gabriella Nikolic is a visual artist, filmmaker, and producer who was born in Belgrade in 1967. She received her MFA in Fine Arts from OCAD at the University of Toronto in 1994.
Gabriella is an award-winning artist who is currently working on two documentaries named "Ashes and Strawberries" and "Quantum of Clean". She is the founder of an independent production company called G358 Production, which she established in 2010.
Gabriella's films blur the boundaries between documentary and video art, and she treats her narra:ves as non-linear, complex, and fragmented. Her latest projects focus on cultural heritage, music, and experimental sound, which is derived from her background as a multimedia and performance artist.
She frequently speaks on the topic of the Holocaust in art representation and has been a guest speaker at Colgate University and Longyear Museum of Anthropology in Hamilton, the USA in 2013. Gabriella's filmography includes "Darkest Day" (3') in 2015 and "Sorrow of the Lonely Gramophone" (3') in 2016.
Her project "Ashes and Strawberries" received support from the Film Center of Serbia for the Development phase (2018), the Production phase in 2022, and the Ministry of Sport and Culture- Canton of Sarajevo (2022). She has also participated in industry training programs such as Balkan Documentary Center (BDC) Discoveries 2021, Beldocs Serbian in Progress 2021, and DOK Leipzig Co-Pro Market as part of the DOK Leipzig Award at Dokufest in Prizren, 2021.
Gabriella is a member of the ULUPUDS-Visual Art Association and has a guest membership at DOK Serbia. She lives and works between Canada and Serbia.

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Director Statement

In this deeply personal and multilayered story, I am taking the audience on a investigative journey through a maze of fragmented memories, silence, sorrow, and serendipity within my family.
A box with photographs that was discovered during the renovation of our apartment uncovers the hidden a story of three generations, a tale of the Holocaust and the ways of dealing with its aftermath. Each family member has a different mechanism for coping with the past.
For myself, this film is a necessary pilgrimage of giving a voice to relatives perished during the German occupation of Belgrade between 1941 and 1942. I intend to remember lost family members, men, women, and children, as people—not numbers.
A few photos were selected from my grandmother's box to create an alternative destiny, like for Matilda Beraha, my grandmother's niece. This girl with piercing eyes inspires me immensely and reminds me of my duty. At the same time, I am passing the story to my teenage niece Laura, who came to Belgrade to say farewell to her grandmother (my mother), who is ill with Alzheimer's and whose days are numbered.
The tone of Ashes & Strawberries is an anti-war personal belief in which I examine places of suffering and loss and attempt to broaden the questions each human can understand to the survivors of any war or conflict can relate to. A few questions resonate: What would the lives of my relatives have been like if WWII never happened? Can we imagine a world without wars ever? Or am I just a dreamer, like in John Lennon's song Imagine?
Pain and sorrow of loosing a loved one is universal regardless of skin color, religion beliefs or gender and it can not be measured nor compared as bigger, deeper or unique.