Experiencing Interruptions?

ALGORITMO - LEGGERO

Where does truth end, and where does fiction begin? This is the question at the heart of "Leggero", the latest music video by Algoritmo, the AI-generated artist.

The video follows a surreal day in Milan, where Algoritmo moves through a world where fiction is accepted as truth—from being a guest on a Tv Show to starring in gossip headlines, a fashion ad, and even appearing next to Trump and Zelensky. Everything feels hyper-real, blurring the line between reality and artificiality.

Overwhelmed by the illusion of authenticity, Algoritmo—an artificial being himself—experiences a shift when he locks eyes with Andy Warhol in the subway. Warhol, the icon of Pop Art and image reproduction, simply smiles, as if revealing a deeper truth: perhaps reality has always been a construct.

At that moment, Algoritmo embraces lightness. The world transforms, and people around him begin to float, freed from the weight of meaning and judgment. In the final surreal moment, he too rises above Milan, finally accepting his nature.

The video embodies the theme of the song’s chorus:
"I live lightly because, bro, there’s nothing real" (Vivo leggero perché fra non c'è niente di vero).

  • ANDREA DE LUCA
    Director
  • Project Title (Original Language):
    ALGORITMO - LEGGERO
  • Project Type:
    Music Video
  • Genres:
    Pop, Ai
  • Runtime:
    3 minutes 30 seconds
  • Completion Date:
    March 16, 2025
  • Production Budget:
    200 EUR
  • Country of Origin:
    Italy
  • Country of Filming:
    Italy
  • Language:
    Italian
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - ANDREA DE LUCA

Andrea De Luca, born in 1985 in Naples, Italy. 
Graduated with honors in Graphics and Visual Communication at the Istituto Superiore di Design in Naples.

Since over 15 years he’s Head of Design in Ciaopeople, an Italian publishing group with projects followed by millions of users.

Alongside design, he has cultivated a passion for music, and in 2024 he launched ALGORITMO, the first singer-songwriter entirely created with artificial intelligence, marking a turning point in the contemporary music scene.

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