ALGORITMO - IBIZA

ALGORITMO is the first 100% AI Italian singer-songwriter, in this project everything is made with the use of artificial intelligence: the lyrics of the songs, the music, the singing voice, the images and videos. The goal of the project is to demonstrate that even with an extreme use of this tool, human creativity always remains central.

IBIZA becomes the metaphor of a desire to escape from toxic work environments, which end up consuming people by asking for more and more and giving less and less. In the video the protagonist Algoritmo, visibly tired during a day at the office, begins to have hallucinations, such as a crazy clown that can represent an insolent boss, or an elephant to represent silence in the face of big problems (the famous elephant in the room). The video ends with an escape to Ibiza where Algoritmo plays in front of a large audience. The video, even if in a light-hearted way, wants to highlight the theme of burnout that is increasingly present in Italy.