A Farewell Ritual
Once upon a time, in a vast desert, a wanderer draped in a black robe embarked on a profound journey. Seeking answers to his forgotten past, he traversed a scarlet terrain, where each step whispered ancient secrets.
The metamorphosis began as his black robe turned crimson, symbolizing his transformation. The outer appearance aligned with his newfound mindset, radiating strength and purpose.
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Zuheng YinDirectorDirector / Art Director / Designer
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Zuheng YinWriterStory
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Runway Gen-2AIGCAI Generative Content
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Yinan WangComposerComposer / Score
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Project Type:Animation, Experimental, Short
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Genres:AIGC, Experimental
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Runtime:2 minutes 30 seconds
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Completion Date:July 15, 2023
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Production Budget:5,000 USD
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Country of Origin:United States
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Language:English
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Shooting Format:Digital
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
Zuheng Yin is a visual artist and Art Director based in New York, working with many mediums to push the boundaries of visual art and design. He is always inspired by anime, film, technology, and architecture, constantly seeking a balance in aesthetics between the modern and the classic. After graduating with honors at the School of Visual Arts in his early year, he chose to work at BUCK as a senior designer to explore new ways of marrying commercial and visual storytelling. Now, he has left Buck to embark on his own art director career, with the aim of creating work that recreates the past, reflects the present, and pioneers the future.
His work has been featured for clients including Radiohead’s Thom Yorke, Lil Nas X, 88Rising, Tate Modern Museum, and BMW M. In addition, D&AD, Cannes Lions, GDUSA, Graphis, and the Art Directors Club award his work.
Artificial Intelligence offers a fresh perspective on creativity. The canvas is no longer confined to a digital artist's computer; it evolves and connects with the world. Now, one's mind can explore every corner of the world, as far as the imagination can reach. This newfound excitement captivates me, leading me to create a self-reflective short film titled "A Farewell Ritual." The film derives its name from the ritualistic experience it offers, as it takes the viewer on an adventurous journey with the character. It is a process that rejuvenates my memories by recreating scenes from the past in my mind, ultimately culminating in a sense of sanctity and spirituality.
"Farewell" also encapsulates the message I want to convey to my past self. Over the past few years, I have faced numerous challenges, both mentally and physically. By reminiscing about the past, I gain a deeper understanding of my journey and can rebuild myself to continue moving forward. "The Farewell Ritual" serves as a love letter to myself and to those who resonate with its story.