The video is a part of Neno’s series of videos "HIT IT ON YOUR HEAD", which deal with our prejudices. The action in the video is a visualization of Bulgarian sentence / expression / proverb / saying: TO HIT /TO DASH /TO HUSTLE / TO BEAT / TO KNOCK SOMETHING IN YOUR HEAD!!, TO BEFFET IT IN YOUR HEAD!! – Which means: somebody made enormous efforts to have or to achieve something that he/she don't need after that (if Neno explains it correctly).

  • Nэno Bэlchэv
  • Nэno Bэlchэv
  • Nэno Bэlchэv
  • Petar Kostadinov
    Key Cast
    the priest
  • Project Type:
    Experimental, Other
  • Genres:
    video-art, comedy
  • Runtime:
    46 seconds
  • Completion Date:
    October 27, 2015
  • Country of Filming:
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • Breaking Waves Short Film Festival
    Freeport, Nova Scotia
    August 4, 2017
    North American
  • Vagrant International Video Film Festival
    July 23, 2017
  • "One Shot" Film Festival
    June 2, 2017
  • 121 & 1 International Video Event, Gate 3 Gallery, curators - Yoss Stybel & Vadim Nemirovskiy
    January 24, 2017
  • Аnnual exhibition "ERROR 03", gallery CONTEMPORARY SPACE
    December 13, 2015
Director Biography - Nэno Bэlchэv

Neno Belchev was born in 1971 in Varna, Bulgaria. Lives and works in Varna. He graduated in Mural Painting from the National Academy of Art in Sofia, Bulgaria. Belchev works as video artist and filmmaker as well as in the fields of performance, installation, sculpture, new media and independent curator. Neno has participated in a wide range of solo and group, national and international exhibitions. He has made one full-length movie (2016), four medium-length documentaries and numerous short narrative films and video art works, which won prizes, awards and nominations from international video and film festivals in the United States, Russia, the Netherlands, Spain and Austria, as well as residency-grants in the United States, Russia, China, Japan, France and Portugal. Among his most important international participations are: XXVIIth CEC ARTSLINK FELLOWSHIP AWARD in KALA Art Institute (Berkeley, CA, USA / 2014); IN-SONORA VIII: at Museo Nacional Centro de Arte REINA SOFIA (Madrid, SPAIN; 2014); EAST+EUROPE: Eastern European Contemporary Art Exhibition at Hong Kong City Hall (Hong Kong, HONG KONG / 2013); Solo exhibition MAYATNIK (PENDULUM) at National Centre for Contemporary Arts (Saint Petersburg, RUSSIA / 2011); SANCTIONED ARRAY – international video exhibition at White Box Gallery (New York, USA / 2010); "COMMERCIAL" ART VIDEO – international video exhibition at Apexart (New York, USA / 2010); WHAT DO YOU WANT FOR YOUR BODY? Solo exhibition during the International Art Residency 2009 at OCAT, He Xiangning Art Museum (Shenzhen, CHINA / 2009); Wichita Falls Museum (Texas, USA / 2009); DEPO Tutun Deposi (Istanbul, TURKEY / 2009); Today Art Museum (Beijing, CHINA / 2008); Moerenuma Koen Hidamari Museum (Sapporo, JAPAN / 2007) and many others. His works are possession of the He Xiangning Art Museum (Shenzhen, China), SAMCA – Sofia Museum for Contemporary Art (Sofia, Bulgaria), Varna City Gallery (Varna, Bulgaria), private collections in UK, Japan, Canada, Spain, Ukraine and more.
Neno Belchev is one of the founders of the Videoholica International Video Art Festival in Varna, Bulgaria.

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Director Statement

In my art works, I work in my own direction. My task as an artist is to look through the cover of things in their real essence. To provoke the people to see how of front of their own eyes their own world is changing. For me the art is a form of communication with other people and the artists has in their hands the art as a tool, in which the opportunity to provoke and change the thinking of the others is hidden.

I “say” seemingly well-known truths and facts, but by matching them with contradictory but very strong visual elements, which if considered at one level, seem to be in conflict with one another both ideologically and visually, but the appearance of these contradictory elements change the meaning deep in its roots and make it multileveled. As a result of it, I achieve multilevel message with strong irrational impact, which does not have to be considered by using logical thinking. The art is beyond the direct message. In my work, I use very often humour, beside that in the other hand I take my art very seriously.

The art is my way to be free.