Private Project

Powder Fresh

Inspired by the recent Johnson and Johnson baby powder lawsuits, “Powder Fresh” is an experimental look into the racial implications of grooming and hygienic practices through targeted advertising. The film features an all black women-led church group who reflect on what lengths they took to keep fresh.

  • Project Type:
    Documentary, Experimental, Short, Student
  • Runtime:
    7 minutes 37 seconds
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography

Lyntoria Newton is a second year student in the Documentary Film and Video MFA program here at Stanford. She holds a B.A. from Hampshire College where she constructed a course of study that included film, media, journalism, and African diasporic studies. She explored interest in norms of race, sexuality, and Western standards of beauty through her senior thesis films, A Feast for the Man and Other(ed) Spaces.She co-produced the tour guide, a short film about a London tour guide with aspirations to be an actor and worked on post-production for Summers with Helen,a documentary about Elaine Mayes and her summer vacations with the late street photographer Helen Levitt. She has produced content for outlets such as The Boston Globe, PBA30, The Atlanta University Center, Atlanta Public Schools, The University of Michigan and others.

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