A Loaded Gun
This is a song about gun violence and a plea for change. The music video begins with a woman consumed with the news of countless acts of gun violence. She is suddenly reminded by a lit microphone that the only path toward change can be found through having a voice. She begins to sing, though the hall is empty, hoping someone will hear her demand for justice and betterment. Slowly, people begin to answer the call, led to the voice, their eyes matching the light in the microphone. They gather to support the cause, representing those in the world who want change and the victims who want peace. They reach toward the singer, hoping to touch the hope and progress she sings of. Just as their hands meet, a young man drops, and the others follow, the light leaving them as they fall. Voices and hearts raised, still nothing changes and the singer is left singing to an empty club, full of the fallen. The singer also disappears and all that is left is a flickering microphone, still lit, reminding us that the only hope left is for more voices to be raised.
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WIllem SerneDirector
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Jaclyn Bradley PalmerKey CastMade of Gold
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James LyonKey Cast
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Jaclyn Bradley PalmerProducer
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Willem Serné ImagesProduction Company
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Project Type:Music Video
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Runtime:3 minutes 50 seconds
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Completion Date:October 11, 2016
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Production Budget:2,000 USD
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Country of Origin:United States
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Country of Filming:Netherlands
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Language:English
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Shooting Format:Digital
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
Based in The Netherlands, Willem Serné is a freelance director, cameraman, editor, animator, photographer, graphic designer, illustrator and digital effect artist. At a young age Serné started animating (traditional) to pass time while he studied to become a car mechanic. This hobby grew further and at the age of 17 he picked up a video camera to experiment with shots and storytelling. In 2009 at the age of 20 he made his first official film which saw film festival success in Utrecht, Netherlands by winning gold at the Expose Your Talent film festival. This made him follow his passion and dream. He threw away his mechanic's diploma and started taking classes as cameraman at the School of Arts (Noorderpoort, Groningen). During this period Serné would often participate in amateur film festivals, reaching great success regionally, nationally and even internationally. In 2013 Serné graduated as cameraman with an addendum as Editor. Since then, he started his own company 'Willem Serné Images' and now spends his time creating artistic video and imagery for musicians, festivals and anyone else with interest. Video mixed with animation and visual effects are common with his work, facilitating his background in animation as well as videography.
I don't see myself as a filmmaker. I see myself as an artist who mainly uses a camera as a tool to create images that speak.
Every project I take on is unique, just like the people I work for. When working on a concept, I listen to what the client wants while infusing it with my own creative art. Every video or image has to be unique, interesting and beautiful, regardless of the subject matter. My work often consists of (but is not limited to) the morbid and darker elements of life, without it fitting into any common genre. This I find more intriguing, satisfying and challenging. By creating these digital art pieces, I as a person have a valve and can release certain emotions while sharing them with anyone interested. I usually work alone with the occasional assistant to help out to keep me levelheaded during the intense production stages.
My goal is to achieve satisfaction for myself as well as my clientele. Thoughts and opinions matter, but are not my main concern. As long as I see a progressive line within my work, I am content and ready for whatever comes my way.