World Ski & Snowboard Festival - 2017 Promo

The World Ski & Snowboard Festival is hosted annually by Whistler Blackcomb in beautiful British Columbia. It is a ten-day event that celebrates Ski & Snowboard Mountain Culture through snow sports, film & photography, Apres Ski & night life, and the largest free outdoor concert series in North America.

I chose to do a promo for the 2017 festival for my Graduate project at Vancouver Film School's Digital Design program. I wanted the viewer to feel inspired and energized, motivating them to want to come out and take part in the festival. Cel Animation and rotoscoping was used to create dynamic high energy 3D rotating ski & snowboard tricks. The fluorescent colour palette has a glow in the dark party feel and appeals to the snow culture within Watermark’s target audience. An organic animated illustrative style of line quality represents the grassroots mountain culture and arts scene that the festival celebrates.

  • Kelly Kurtz
    Director
    Motion Designer
  • Ray Zhao
    Sound
    Sound Designer
  • Project Type:
    Animation, Student, Other
  • Runtime:
    35 seconds
  • Completion Date:
    August 12, 2016
  • Production Budget:
    0 USD
  • Country of Origin:
    Canada
  • Language:
    English
  • Shooting Format:
    N/A
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    Yes
Director Biography - Kelly Kurtz

Kelly is a local Vancouver Motion Designer, Animator & Photographer and a recent graduate from Vancouver Film School's Digital Design Program.

Her 12 year background in the ski & adventure tourism industry provided the inspiration for the piece.

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Director Statement

I have always loved the snow, so to be able to combine my passion for motion design and snow sports for my graduate project was very inspiring and energizing. Thank you to my mentor, instructors and mentors in helping me along the way