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Food and Craft practice of the Neelum Valley (AJK)

Food, clothing and craft reflect the richness of indigenous communities. In many ways they correlate with their customs,climate and belief systems.But with the changing times we tend to ignore the traditional techniques and practices. Hence their significance is compromised due to the adoption of modern procedures at the expense of tried and tested traditional methods. In many ways they do not correspond in the uplifting and empowerment of an area. Similar is the case with communities settled in Neelum valley.
In our effort to document and archive the local practices, here is a video documentation of few interesting cultural practices.
The idea is to secure the data in a video format to study and record the body gestures and movement along the craft. Everyday conversation of the people brings an insight of the daily chores and therefore aids the viewer in developing a closer understanding of these communities.

  • Faryal Arif
  • Onaissa Rizwani
  • laajverd.org
  • local people of the valley
    Key Cast
  • Raza Abbas Rizvi
  • Project Type:
    Documentary, Experimental, Short
  • Runtime:
    24 minutes 41 seconds
  • Completion Date:
    May 20, 2016
  • Production Budget:
    700 USD
  • Country of Origin:
  • Country of Filming:
  • Language:
    English, Urdu
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Faryal Arif

Faryal is a visual artist from Karachi, Pakistan. She is currently doing her masters in Visual Arts and Cultures from Durham University and aspires to be a researcher and archiver of cultural heritage by making use of new media to document and archive local practices. She further aims to develop her research skills to revive crafts and make use of local indigenous products to establish a small enterprise to develop a sustainable livelihood.

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