V & Me

Soraya Abbar is a creative video director/filmmaker and producer with over 8 years experience working in production, advertising and commercial digital.

She began as a student with a foundation course after graduating from High School in 2001 at Camberwell College of Art in Photography and Fine Art, then continued to do her Bachelor's degree at the University of Westminster in Video Art. She then attended a film course at New York University, Tisch School of the Arts over the summer of 2005. She also continued to do her Masters Degree at the University of Sussex 2006. Course in Interactive Digital Media; in which she began to explore the evolution of film and digital platforms.

She has a passion for creativity, especially when exploring online solutions for how to better distribute video content, and commercial work to reach wider audiences. She began as a Media Arts Designer at TBWA advertising agency with Omnicom Group in 2007, where she won the 2008 Award for the TBWA Film Festival 3.0 Absolut (New York, USA), an internal film festival created by TBWA. The video she wrote, shot and edited for the Absolut account was competing with over 700 videos from the offices worldwide. She has also worked with numerous brands including Nissan and Pedigree. In 2009:"Dance" her Domestic Violence ad was accepted into the Viral Film Festival (Paris, France)

She wrote and directed her first short film 'Where We Disappear' which was produced by SilverGrey.TV in 2009 and the film became the official selection in the Short Film Festival in Chicago and the International Film Festival in Barcelona in 2010.