The Story of 90 Coins

Michael Wong is currently working as an independent film director, after having spent 16 years as an ad agency art director and creative director. In the late 90s, he left his native Malaysia and arrived in China, where he's worked at such leading agencies as Ogilvy, BBDO, TBWA, Grey and Saatchi & Saatchi.

After more than a decade and having won over 50 creative awards, Michael decided to move onto the filmmaking scene as a writer/director with his directorial debut for Lenovo; a viral video campaign that was to be used in such markets as India, Russia, the Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan.

Since then, Michael has been making the truth appealing for brands such as Unilever, Mercedes-Benz, Citroën, IDO Jewelry, Johnson & Johnson, Foton Daimler, Samsung and Mengniu, just to name a few. He is the kind of collaborative thinker who's especially good at expanding on little thoughts and turning them into big ideas, with a strong and steady eye on making the work look and feel fresh.

His directorial debut short film ‘The Story of 90 Coins’ picked up 60+ accolades from international film festivals; which includes the Best Direction and Best Cinematography at Malta Short Film Festival, Rising Star Awards at Canada International Film Festival, Best Foreign Short Film at Ukrainian International Short Film Festival, Best Drama and Best Cinematography at Los Angeles Film Awards, Best Foreign Short at Los Angeles Independent Film Festival Awards, among others.

Michael's works have been featured in Shots, Trendwatching and Graphis magazine. He has judged at the New York Festivals International Advertising Awards and Ad Stars Festival.