Precious Stone

This is a music video with a difference… J.R. Richards the platinum selling, multi award winning and #1 hit artist, whom was the original lead singer / songwriter for 'Dishwalla', is now an Independent solo artist and producer.

The song Precious Stone was featured on 'Criminal Minds' and the video was shot in the set morgue… very vibey and different with an awesome location! 'Precious Stone' is based on the Greek Mythology 'Sirens'… The dancer (corpse) is a Siren. As the mythology has it, the dance starts at noon. Once the dance has finished… it always results in death. Say no more… Watch the video!

  • Min Reid
    Director
    Silver Girl, Still Beautiful
  • JR Richards
    Writer
    Dishwalla
  • Jason Koiter
    Writer
    Criminal Minds
  • Min Reid
    Producer
    Silver Girl, Still Beautiful
  • JR Richards
    Producer
    Dishwalla, Silver Girl, Still Beautiful
  • JR Richards
    Key Cast
    Dishwalla
  • Jason Koiter
    Key Cast
    Criminal Minds
  • Kate Kadow
    Key Cast
    Still Beautiful
  • Angela Reid
    Key Cast
  • Project Type:
    Music Video
  • Runtime:
    6 minutes
  • Completion Date:
    November 27, 2014
  • Production Budget:
    4,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital, Sony FS 700
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Min Reid

Born in the JUNGLE of Malaysia. Moved to JAMAICA. Then HONG KONG. Shipped off to Boarding School in NEW ZEALAND at 10 armed with a CAMERA. Graduated High School just shy of 16. Modelled. Offered a contract with VOGUE PARIS. Declined it. Decided love to OBSERVE, not to be observed. University in AUCKLAND. Worked in ASIA. Head Hunted to LONDON. Worked in Branding, EU Government Liaison, Qualified High Court Expert Witness & Specialist in Licencing Law for the Gaming Industry. Successful in Changing the BELGIUM 1908 Gaming Law. Wrote TWO PUBLISHED WHITE PAPERS for the European Union Government on ‘MONEY LAUNDERING’ & ‘PROBLEM GAMING’. WON the Casino Licence for ‘The RITZ Club, The Ritz Hotel, London’ on APPEAL. Lifestyle change to CALIFORNIA. Co-Founded ‘Reid Richards Productions’ with Award winning, Platinum Selling Artist and Husband, JR Richards. Branding, Modelling, Solid Business & Government Experience, a PASSION for LIFE & OBSERVING... All led to a LOVE AFFAIR with the Camera. Which led to DIRECTING. PASSIONATE ABOUT THE LENS. LOVE TO LAUGH.

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Director Statement

PRECIOUS STONE is a music video that was shot on a very cool location; that being the morgue from a infamous TV series. The song was written for a 'Criminal Minds' episode, so in keeping with the shows 'dark' side, I felt that the shoot had to be equally fitting... but without the budget!!

I wanted to create an unusual beginning, book marked with the ending. So I thought an angle that I have never seen before (thankfully!) is from inside a morgue fridge. Our actress, dancer, real trooper (!), Kate Kadow, was more than happy to be wheeled in and out of the fridge with the camera balanced on her stomach. I just LOVE that shot, and also the end shot with our actor and Executive Producer, Jason Koiter being pushed into the fridge.

I also felt it was important to create a 'dark' feeling that wasn't the usual predictable story, so we brought in the 'Sirens' Greek Mythology incorporating subtle aspects of the mythology from the time of dance (noon) which always ends in death, to the doctors name, along with the Siren's name on the FBI documents... and more.