Private Project

"As Seen On TV!"

A lonely middle-aged man is searching for a favorite toy from his childhood. Through a series of flashbacks we discover why the toy is so important to him ... and he discovers what he is really searching for.

  • Joe Sikoryak
    D for DOCs (2017), Snaggletooth (2018)
  • Joe Sikoryak
    D for DOCs (2017), Snaggletooth (2018)
  • Scotty Cornfield
    Make It Go Away (2014), Columbus Day (2013)
  • Gareth John Jones
    Key Cast
  • Dash Ferrero
    Key Cast
    "Danny (young)"
  • Baily Hopkins
    Key Cast
    Pete's All-Stars (2015)
  • John Parsons
    Key Cast
    "Record Store Clerk"
    The Diary of a Teenage Girl (2015)
  • Diana Jackson
    Key Cast
    Make It Go Away (2014)
  • Kate Manbert
    Key Cast
    Columbus Day (2014)
  • Greg Morris
    Key Cast
    "TV Host"
    The Mah Jongg Game (2015)
  • Jared Thomas Horne
    Sea Beach Local (2015)
  • Owen Tomlins
    Director of Photography
    In Wino Veritas (2013)
  • Project Type:
  • Runtime:
    9 minutes 59 seconds
  • Completion Date:
    June 19, 2015
  • Production Budget:
    5,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • Scary Cow Film Festival
    San Francisco
    United States
    Judges Award, Member Award
  • Comic Con International Independent Film Festival
    San Diego, CA
    United States
    July 20, 2019
    San Diego
    Official Selection
Distribution Information
  • Apolog Films
    Country: United States
    Rights: All Rights
Director Biography - Joe Sikoryak

Joe Sikoryak is a designer, director and animator with a career that spans east and west coasts, as well as traditional and digital media.

He started in journalism and graphic design, but moving pictures remain his passion. A graduate of SFSU with a BA in film, he has directed several short films and his company Apolog Films offers marketing and production support to filmmakers.

He also moderates the Documentary Filmmakers' Workshop, a Meetup group formed in 2013.

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Director Statement

"As Seen On TV!" is a valentine to pop culture and the people who love it too much. The film is a synthesis of many aspects of pop culture and graphic design that have influenced me over the years. We can relate to a childhood fascination with cartoons, cereal boxes and other ephemera --- and recognize that there's still room to enjoy them as an adult.