Private Project

RAM_city (Mil pantallas)

Video based on a text by José Luis Brea: RAM_city (1000 screens), part of the book cultura_RAM. Mutations of culture in the age of electronic distribution.
It is the transition from a city with “Read-only memory” (ROM) to a city with “Random-access memory”: RAM_city. From a “file based memory” to a “network memory”. From a “storage memory” to a “factory memory”.
In this new city there are no monuments or heroes to commemorate. The history of this city is not made up of individual moments despotically imposed, ensuring their presence into the present. Here, nothing crystallizes as a fixed memory. It is a continuous exchange, a permanent awakening. Culture is not marked by tradition and inheritance rules, nor by the need to follow the same canon.
In RAM_city everything is disagreement, there is nothing to be concluded as real. The formation of the imaginary is a continuous and open negotiation. Not between individuals and the state, but among the units of work, performance and exchange.
In the words of Brea: "There is no other “sociality” than this one: occasion and leakage, drift and flow, meeting and rapid dispersion– continuous Big Bang ".

  • claRa apaRicio yoldi
  • DubRoot & Ciara Clifford
  • Project Type:
  • Genres:
    videoart, found footage
  • Runtime:
    6 minutes 20 seconds
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • FIVA - Festival Internacional de Videoarte
    Buenos Aires, Argentina
    December 1, 2014
  • Franqueados 0.15. Festival de Arte en Escaparates.
    Madrid, Spain
    February 1, 2015
  • 3rd International Motion Festival.
    Nicosia, Cyprus
    March 1, 2015
  • Video Art and Architecture - Group exhibition. La Neomudéjar de Atocha
    Madrid, Spain
    May 1, 2015
  • Now&After - International Video Art Festival, Schusev State Museum of Architecture.
    Moscow, Russia
    May 1, 2015
  • Bang VIII - Festival de Video Arte de Barcelona, Spain
    Galería Contrast, Casa Elizalde, Espai Jove La Fontana, Galeria H2O and Palau Alòs.Galería Contrast, Casa Elizalde, Espai Jove La Fontana, Galeria H2O and Palau Alòs.
    May 1, 2015
Director Biography - claRa apaRicio yoldi

claRa is a videoartist from Madrid (Spain). Graduating in Art History from Universidad Complutense de Madrid, she moved to London in 2008, where she currently lives and works.
She experiments with different formats and explores the frontiers between traditional and new media: mixing video and animation with painting, elements of graphic design, interactivity, programming and digital art.
Her videos have been screened in various international festivals, galleries and art spaces around the world.

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Director Statement

Art is a way to express and transmit new aspects of reality. The artist discovers and perfects new languages that more directly correspond with our experiences.

I experiment with different formats and explore the frontiers between traditional and new media: mixing video with painting, elements of web design and interactivity, programming and digital art.

Recycling the aesthetic of commercials and marketing tools, my videos are a play of seduction, image overload, repetition, flashy colours, advertising hypnosis, contradiction, incomplete messages, manipulation... Sometimes I use found footage and then, the value of the images comes not from the images themselves but from the editing and the new meaning they acquire.

I put into question the traditional narrative resources with the juxtaposition of images and copy-paste collages of a schizophrenic nature. Images are in conflict, looped and repeated, in synchrony with the music. I want my videos to be ‘heard’, to be more like music, more abstract.

My pieces talk about the new ways of communication between people in an era of new technologies. The poetry of loneliness and anonymity. The frontiers between reality and fiction, and the connections between the world of dreams and the real world. About the loss of privacy. About images in the current society and the power of mass media and telecommunications. About the brands and adverts ubiquity.