3H Company – Adequately
The music video is set in one of the apartments in Brezhnev-era panel house on Sverdlovskaya Embankment, where a merry funeral feast takes place after a silent wedding. The сharacters meet in the same apartment under different circumstances and face the need of making choices trying to determine the boundaries of adequacy. The chosen era of the mid-80s works like a distorted mirror to today rhyming with the reality in viewers minds.
What is adequate when reality falls apart and the floor becomes the ceiling?
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Leo GorenshteinDirector
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Nikolai NikitinWriter
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Tatiana Aldyn-KherelProducer
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Dasha ElyProducer
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Eugenii ShmelevProducer
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Kirill YakushenkoKey Cast"Kirill"
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Andrei MaikaDOP
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Project Title (Original Language):3H Company - Адекватно
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Project Type:Music Video
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Genres:Drama, Comedy, thriller
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Runtime:5 minutes 53 seconds
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Completion Date:March 22, 2022
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Production Budget:25,000 USD
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Country of Origin:Israel
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Country of Filming:Russian Federation
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Language:Russian
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Shooting Format:Digital
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Aspect Ratio:4:3
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
I felt the love for comedy early on and explored the genre by being a scriptwriter on TV comedy shows. Graduate of WORDSHOP BBDO school and NY FILM ACADEMY (in New York) I am now a well-known and established commercial director. I work with major creative agencies in the field such as BBDO, Publicis Groupe, DDB, McCann, etc. Hence the list of brands and clients include such giants as McDonald’s, Pepsico, Visa, Yandex, Adidas as well as OBI, Samsung, Demix, Mars Tele2, AliExpress, Kaspersky, Volkswagen, and many others.
I aim not to limit myself to one genre. For me it is important that the image combines as many subgenres as possible, giving the viewer a feeling of light eclecticism. Therefore, there are several directions in my work.