New York 1% (If You See Something Say Something)
This is a sort of a documentary 24-minute essay on New York, which was filmed in June 2017, during my two-week stay in this city. Various manifestations of a modern society and fear used as a governing tool – constant appeals to civic consciousness, writings on every corner with contents that control, forbid, restrict or suggest; reminder on terrorism danger and on events of September 11th 2001 etc. – influenced the choice of scenes. As already noticed by sociologists several decades ago, mass societies are increasingly governed by manipulative procedures so that the citizens “voluntarily” obey, but simultaneously and without restraints physical violence is effectively applied, as well.
Therefore the tourist camera almost instantly becomes socially critical and records all those opposites and stratifications – political, social and racial – which result from industrialization and urbanization, and are especially evident in the streets of multi-million cities like New York.
In highly functional cities, like America ones, there is very little room for poetry (it is being put in the part of the film on “the city that flows” – the East River, the river of people on avenues, the river of cars...), while much more room is occupied by various forms of preachery.
The impression of a control society has been additionally boosted by the rifled contents of my suitcase upon my return to Zagreb. All scenes on the streets of New York were shot spontaneously, without retries, while the contents of the film are “rifled” by editing interventions in the picture and the sound as well as by fragmentarily original music, in order to underscore the basic idea of the film.
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Ivica DružakDirector
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Ivica DružakProducer
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Project Type:Documentary, Experimental, Short
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Runtime:24 minutes
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Completion Date:November 25, 2017
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Production Budget:0 USD
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Country of Origin:Croatia
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Country of Filming:United States
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Language:English
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Shooting Format:Full HD
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Aspect Ratio:16:9
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Film Color:Black & White and Color
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First-time Filmmaker:Yes
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Student Project:No
1985 / Radio 101
Graphic design for Radio’s marketing purposes. (flyers, posters)
Storyboarding and studio production of advertisements, jingles, songs and intro credits for radio shows.
1987 / Borčić, graphic design and visual communications studio (Samobor, Croatia; now Trans-ID studio)
Worked for a year as a graphic designer.
1989 / OTV (Youth Television)
Graphic design for TV’s marketing purposes. (flyers, posters, newspaper ads)
Storyboarding and studio production of jingles, video-clips and intro credits for shows.
1990 / Studentski list (Students’ Newspaper)
Art director of the weekly paper. Storyboarding of ads and posters; work on layout for every weekly issue.
2000 / Hrvatska radiotelevizija (Croatian Radio-Television)
Co-worker on several shows. Storyboarding and studio production of intro and closing credits, jingles for shows.
Glamour Caffe and Nedjeljom u 2 (political talk-show) for several seasons.
2010 / Novosti (weekly newspaper)
Graphic editor. Storyboarding of ads, posters and flyers. Layout of books and publications.
1985 - 2017
Along with all the above, I have been engaged in graphic design and video all the time and cooperated with numerous clients (either as a freelancer or employee). Hundreds of realised projects; flyers, posters, books, book covers, brochures, logos, billboards, video-presentations...