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Young, Gifted and Grinding

Young, Gifted and Grinding delves into issues surrounding the black hair industry in Britain and how black female entrepreneurs are becoming prominent figures in the lucrative industry. £5.25 billion is spent annually on haircare products in the UK and black women account for 80% of those sales, yet hardly any of this money is fed back into the community.

Young, Gifted and Grinding explores how and why the protagonists are changing this narrative. It examines why toxic products are specifically targeted to black women, mental health issues in the black community and the longevity of the natural hair movement.

  • Ndrika Anyika
    Director
    Sharon's Choice
  • Project Type:
    Documentary, Short
  • Runtime:
    22 minutes 6 seconds
  • Completion Date:
    October 16, 2017
  • Production Budget:
    400 GBP
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Ndrika Anyika

Sheffield film maker, Ndrika Anyika, studied Television Production at the University of Westminster before going on to work for production companies such as as the BBC and ITV. She launched her own videography business in 2016 with the help of a loan from the Prince's Trust and wants to enable under represented groups the ability to tell their own stories.

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Director Statement

I want my work to empower under represented and misrepresented groups in our society. I am attracted to the theme of change and time. When I think back to how I was 5 years ago, I was such a different person as most of us are and I think that’s beautiful.