Private Project

SUPER MARKET

Jasmine runs into a supermarket, sneaks an olive, and suddenly finds herself in an alternate universe where she is magically pregnant. Trapped in a market with bizarre baby products and shoppers with their own philosophy on how to survive, Jasmine has to find her own way out.

  • Rhonda Mitrani
    Director
  • Rhonda Mitrani
    Writer
  • Adrienne Becker
    Producer
  • Alessandra Gherardi
    Producer
  • Heather Lind
    Key Cast
  • Project Type:
    Short
  • Genres:
    experimental narrative, comedy
  • Runtime:
    12 minutes 40 seconds
  • Completion Date:
    September 30, 2018
  • Production Budget:
    20,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Shooting Format:
    RED
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Flicks by Chicks
    Dallas, Texas
    United States
    November 3, 2018
    Femme Forward Award
  • Key West Film Festival
    Key West
    United States
    November 9, 2018
    Official Selection
  • Miami International Film Festival
    miami beach
    United States
    March 21, 2019
    North American Premiere
    Official Selection/ Knight Made in Miami
  • Chicago Feminist Film Festival
    Chicago
    United States
    March 1, 2019
  • Cleveland International Film Festival
  • Julien Dubuque Film Festival
  • Blackbird Film Festival
Director Biography - Rhonda Mitrani

Raised by Cuban and Argentinean parents, Rhonda Mitrani left Miami for University of Michigan and then landed a job in post production for Miramax Films, New York. She began her career editing for independent film and television until she until she made her first documentary, CUBA MIA, which premiered with Miami International Film Festival and was broadcast on PBS.
Mitrani also established herself as a video artist, exhibiting at Dot Fifty One Gallery, Wynwood Art Fair, The Girl’s Club Collection, TRIAD, London and recently her first solo show at the Boca Museum of Art with her collaborative RPM Project. Their most recent video, BLUE is shot from three different points of view, projected as a large-scale triptych.
Mitrani wrote, coproduced and directed her first fiction film, SuperMarket, a short inspired by her experiences with pregnancy. The film is executive produced by Killer Impact, a division of Killer Content. She is currently writing a feature.

Add Director Biography
Director Statement

Growing up in a middle class family of Latinos, I was profoundly impacted by women’s roles, whether headstrong or subservient, the female traditions had been passed down through generations. Because of these mixed messages of I began to ask questions about the role of the female in family, in the workplace and in society. But it is culmination of my life experiences that make me who I am today: a socially conscious filmmaker who respects and continues to explore femininity in relation to cultural heritage and universal themes.

SUPERMARKET is a dark comedy that satires the pregnancy-industrial complex. The film is a result of having my own three children and living through the ever-growing pregnancy industry in America. I know what it’s like to live through the delicate landscape of liabilities, insurance protocols, c-sections, natural births and flying hormones. I observed the lack of support in pre and post-partum care and the constant exposure to the onslaught of things that we “must” read, “must” buy and “must” eat during those nine-months. SUPERMARKET points a finger at the giant pregnancy industry waiting to monetize an experience that is supposed to be one of the most transformative and spiritual events of our lives. Instead, it’s anxiety-ridden for so many.
SUPERMARKET lends itself to the absurd, but absurd is the new normal for pregnant women and those involved Dads. Most new parents depend on the system that exists today. They put their confidence in it and belief in it, even when advice and recommendations are contradictory. The film asks that we question everything they throw at you and trust our intuition. I want other women to not feel trapped in that supermarket.
As a filmmaker, I understand the importance of giving voice to other people’s stories. This film pushes viewers to question why we dismiss our own instincts and research in favor of other people’s confidences and claims. Motherhood has become more transactional than transformative in today’s consumer culture.
My hope is for SUPERMARKET to inspire truthful and tough conversations about how we can better support and empower each other. Making this film was harder than giving birth, but just like we forget the pain of birthing, I would do it all over again.