0's & 1's
“0’s & 1’s” delves into some of the most profound philosophical questions of our time. In collaboration with SIMSIMSOSA & TUNTU, it’s explores the nature of existence through the lens of simulation theory, blending ideas from quantum physics and digital philosophy to ask: Is reality a simulation, or something deeper?
The soundscape reflects the intricate dance of quantum particles, weaving a sonic tapestry as complex and unpredictable as the universe itself. Shifting from serene contemplation to chaotic crescendos, “0’s & 1’s” plunges listeners into a space where nothing is fixed, and all is interconnected. Yet amidst these heady, existential musings, TUNTU and SIMSIMSOSA root their work in the lived realities of marginalized communities. Themes of displacement, disenfranchisement, and struggle pulse through the track, amplifying the voices of those often overlooked by society.
This tension between the cosmic and the concrete creates a powerful juxtaposition. The track resonates with the challenges faced by marginalized individuals in a world of skewed power dynamics, where the digital divide mirrors broader social inequalities.
Director Oliver Asadi elevates these ideas through groundbreaking visual storytelling, crafting a universe that feels at once hauntingly familiar and disconcertingly alien. His visuals translate the abstract themes of the song into a visceral experience, immersing viewers in a world where the lines between reality and simulation dissolve.
The video serves as a portal into this liminal space, offering a breathtaking visual symphony that echoes the single’s exploration of uncertainty, identity, and existence.
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Oliver AsadiDirector
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Oliver Asadi3D Design, Visual Effects, Director of Photography, Edit & Colour Grading
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Itai MunemoWriter
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Tuntufye MphandeWriter
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Oliver AsadiWriter
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Itai MunemoProducer
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Tuntufye MphandeProducer
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Itai MunemoKey Cast"SIMSIMSOSA"
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Tuntufye MphandeKey Cast"TUNTU"
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Rouqi SongProduction Assistant
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Li JiaqiProduction Assistant
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Sha YujieProduction Assistant
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Jiahui ZhouProduction Assistant
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Mizue YamazakiVoice Actor
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Project Type:Animation, Experimental, Music Video
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Runtime:3 minutes 58 seconds
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Completion Date:August 20, 2023
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Country of Origin:United Kingdom
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Country of Filming:United Kingdom
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Language:English, Mandarin Chinese
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Shooting Format:Digital
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
Distribution Information
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YouTubeDistributorCountry: United KingdomRights: All Rights
Award winning multifaceted creative artist specialising in film, music & photography. Based in Leeds, England.